Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics,

Tom Tullis ;

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics, Texbook. - 301 pages : Illustration, some color.

Includes bibliographic references and index.

Background
Planning
Performance metrics
Issues based metrics
Self-reported metrics
Behavioral and physiological metrics
Combined and comparative metrics
Special topics
Case studies
Ten keys to success

Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology -- From the back cover

9780124157811

QA 76.U83 / TUL