Commercialization of innovative technologies : bringing good ideas to the marketplace /
Touhill, C. J., 1938-
Commercialization of innovative technologies : bringing good ideas to the marketplace / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan. - Hoboken, N.J. : John Wiley & Sons : AlChE, c2008. - xviii, 251 pages : illustrations 25 cm.
Includes bibliographical references (p. 239-240) and index.
Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.
9780470230077 (cloth) 047023007X (cloth)
Technological innovations.
T173.8 / TOU
Commercialization of innovative technologies : bringing good ideas to the marketplace / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan. - Hoboken, N.J. : John Wiley & Sons : AlChE, c2008. - xviii, 251 pages : illustrations 25 cm.
Includes bibliographical references (p. 239-240) and index.
Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.
9780470230077 (cloth) 047023007X (cloth)
Technological innovations.
T173.8 / TOU