| 000 | 01314cam a22003737i 4500 | ||
|---|---|---|---|
| 001 | 18110474 | ||
| 003 | OSt | ||
| 005 | 20210627072601.0 | ||
| 008 | 140409t20152015cauaf b 001 0 eng d | ||
| 020 | _a9781446280720 | ||
| 020 | _a1446280721 | ||
| 020 | _a9781446280713 | ||
| 020 | _a1446280713 | ||
| 020 | _z9781473909007 | ||
| 050 | 0 | 0 |
_aHF5823 _bHAC |
| 100 | 1 |
_aHackley, Christopher E. _eauthor |
|
| 245 | 1 | 0 |
_aAdvertising & promotion / _bby Chris Hackley and Rungpaka Amy Hackley |
| 246 | 3 | _aAdvertising and promotion | |
| 250 | _aThird edition / | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2015 |
|
| 300 |
_axvi, 326 pages, 16 unnumbered pages of plates : _billustrations (chiefly color) ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _xSocial aspects. |
|
| 650 | 0 | _aSales promotion. | |
| 650 | 0 |
_aAdvertising _xBrand name products. |
|
| 650 | 7 |
_aAdvertising. _2fast _0(OCoLC)fst00797511 |
|
| 650 | 7 |
_aAdvertising _xBrand name products. _2fast _0(OCoLC)fst00797554 |
|
| 650 | 7 |
_aAdvertising _xSocial aspects. _2fast _0(OCoLC)fst00797762 |
|
| 650 | 7 |
_aSales promotion. _2fast _0(OCoLC)fst01103868 |
|
| 650 | 1 | 7 |
_aReclame. _2gtt _0(NL-LeOCL)078645875 |
| 700 | 1 |
_aHackley, Rungpaka Amy _eauthor |
|
| 942 |
_2lcc _cBK _h5823 _iHAC _kHF |
||
| 999 |
_c965 _d965 |
||