| 000 | 00731cam a22002294i 4500 | ||
|---|---|---|---|
| 001 | 17686276 | ||
| 003 | OSt | ||
| 005 | 20210626081040.0 | ||
| 008 | 130405s2014 caua b 001 0 eng | ||
| 020 | _a9781446274002 (pbk.) | ||
| 020 | _a9781446273999 (hardback) | ||
| 050 | 0 | 0 |
_aHF5415 _bBLY |
| 100 | 1 |
_aBlythe, Jim. _eauthor |
|
| 245 | 1 | 0 |
_aPrinciples & practice of marketing / _cJim Blythe. _h[textbook] |
| 246 | 3 | _aPrinciples and practice of marketing | |
| 250 | _aThird edition / | ||
| 264 | 1 |
_aLos Angeles : _bSage, _c2014. |
|
| 300 |
_axxvii, 772 pages : _bcolor illustrations ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 942 |
_2lcc _cBK _eThird edition / _h5415 _iBLY _kHF |
||
| 999 |
_c888 _d888 |
||