| 000 | 00841cam a22002294i 4500 | ||
|---|---|---|---|
| 001 | 869302056 | ||
| 003 | OSt | ||
| 005 | 20210621090350.0 | ||
| 008 | 140627s2014 nyua 001 0 eng | ||
| 020 |
_a9780062292988 _q(pbk.) |
||
| 050 | 0 | 0 |
_aHF5439.H54 _bMOO |
| 100 | 1 |
_aMoore, Geoffrey A., _d1946- _eAuthor |
|
| 245 | 1 | 0 |
_aCrossing the chasm : _bmarketing and selling disruptive products to mainstream customers / _cby Geoffrey A. Moore _h[textbook] |
| 250 | _aThird edition / | ||
| 264 | 1 |
_aNew York, NY : _bHarper Business, an imprint of HarperCollins Publishers, _c2014. |
|
| 300 |
_a273 pages : _billustrations ; _c21 cm |
||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aSelling _xHigh technology |
|
| 650 | 0 |
_aHigh technology _xMarketing |
|
| 650 | 0 |
_aTechnological innovations _xMarketing |
|
| 942 |
_2lcc _cBK _eThird edition / _h5439.H54 _iMOO _kHF |
||
| 999 |
_c786 _d786 |
||