| 000 | 00903cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 36942602 | ||
| 003 | OCoLC | ||
| 005 | 20210619104700.0 | ||
| 006 | m b | ||
| 008 | 970515t19981998maua b 001 0 eng | ||
| 020 | _a9788129700056 | ||
| 050 | 0 | 0 |
_aHF5415.125 _bLIL |
| 100 | 1 |
_aLilien, Gary L., _d1946- _eauthor |
|
| 245 | 1 | 0 |
_aMarketing engineering : _bcomputer-assisted marketing analysis and planning / _cby Gary L. Lilien, Arvind Rangaswamy _h[textbook] |
| 264 | 1 |
_aReading, Mass. : _bAddison-Wesley, _c1998. |
|
| 300 |
_axvii, 350 pages : _billustrations ; _c26 cm |
||
| 504 | _aIncludes bibliographical references (pages 323-337) and index. | ||
| 650 | 0 |
_aMarketing _xData processing |
|
| 650 | 0 |
_aMarketing _xDecision making _xMathematical models |
|
| 650 | 0 |
_aMarketing _xDecision making _xData processing |
|
| 700 | 1 |
_aRangaswamy, Arvind _eauthor |
|
| 942 |
_2lcc _cBK _h5415.125 _iLIL _kHF |
||
| 999 |
_c754 _d754 |
||