| 000 | 00839nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 3529977 | ||
| 003 | OSt | ||
| 005 | 20210619090747.0 | ||
| 008 | 960215s1994 sa a b 000 0 eng | ||
| 020 | _a0702130427 | ||
| 020 | _a9780702125997 | ||
| 050 | 0 | 0 |
_aHF5415.125 _bPIT |
| 100 | 1 |
_aPitt, Leyland F. _eauthor |
|
| 245 | 1 | 4 |
_aThe marketing decision maker from MKIS to MDSS / _cby Leyland F. Pitt and Derek Bromfield ; in association with the Institute of Marketing Management. _h[textbook] |
| 250 | _aSecond edition / | ||
| 260 |
_aKenwyn : _bJuta, _c1994 |
||
| 300 |
_axiv, 209 pages : _billustrations ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xData processing. |
|
| 700 | 1 |
_aBromfield, Derek. _eauthor |
|
| 710 | 2 | _aInstitute of Marketing Management. | |
| 942 |
_2lcc _cBK _h5415.125 _iPIT _kHF |
||
| 999 |
_c733 _d733 |
||