| 000 | 00705cam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 13403508 | ||
| 003 | OSt | ||
| 005 | 20210621110447.0 | ||
| 008 | 031114s2004 enka b 001 0 eng | ||
| 020 | _a9788178293967 | ||
| 050 | 0 | 0 |
_aHF5415 _bCHA |
| 100 | 1 |
_aChaston, Ian. _eauthor |
|
| 245 | 1 | 0 |
_aKnowledge-based marketing : _bthe 21st century competitive edge / _cby Ian Chaston _h[textbook] |
| 260 |
_aLondon ; _aThousand Oaks, Calif. : _bSage Publications, _c2004. |
||
| 300 |
_axi, 274 pages : _billustrations ; |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 | _aKnowledge management | |
| 942 |
_2lcc _cBK _h5415 _iCHA _kHF |
||
| 999 |
_c726 _d726 |
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