000 00773pam a2200229 a 4500
001 33862891
003 OCoLC
005 20210622120649.0
008 951122s1996
020 _a9780273756064
050 0 0 _aHD9980.5
_bLOV
100 1 _aLovelock, Christopher H
_eauthor
245 1 0 _aServices marketing /
_bpeople, technology, strategy
_cby Christopher H. Lovelock and Jochen Wirtz
_h[textbook]
250 _aSeventh edition /
260 _aEdinburgh Gate, Harlow :
_bPrentice Hall,
_c2011.
300 _a648 pages :
_billustrations, (some color) ;
504 _aIncludes bibliographical references and index.
650 0 _aServices
_xMarketing
650 0 _aTechnology
_xMarketing
700 _aWirtz, Jochen.
_eauthor.
942 _2lcc
_cBK
_eSeventh edition /
_h9980.5
_iLOV
_kHD
999 _c612
_d612