| 000 | 00637nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210623081042.0 | ||
| 008 | 210612b ||||| |||| 00| 0 eng d | ||
| 020 | _a9788177584875 | ||
| 050 |
_aHD69 _bKEL |
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| 100 |
_a Keller, Kevin Lane _eauthor |
||
| 245 |
_aStrategic Brand Management : _bbuilding, measuring, and managing brand equity / _cby Keller, Kevin Lane _h[textbook] |
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| 250 | _aSecond edition / | ||
| 260 |
_aDelhi : _bDorling Kindersley , _c2007. |
||
| 300 |
_a799pages : _billustration ; _c25cm |
||
| 500 | _aIncludes index. | ||
| 650 | _2Brand management | ||
| 942 |
_2lcc _cBK _eSecond edition / _h69 _iKEL _kHD |
||
| 999 |
_c580 _d580 |
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