| 000 | 01477cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 1049575449 | ||
| 003 | OCoLC | ||
| 005 | 20250711110345.0 | ||
| 008 | 180808s2019 enka b 001 0 eng | ||
| 010 | _a2018036531 | ||
| 015 |
_aGBB914639 _2bnb |
||
| 020 | _a9780273746102 | ||
| 035 |
_a(OCoLC)1049575449 _z(OCoLC)1097312874 _z(OCoLC)1110404040 _z(OCoLC)1112595837 |
||
| 040 |
_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dUKMGB _dUKOBU _dNLHHG _dOCLCQ _dNLHHG _dERF _dYDX _dU9X _dERL _dBWN _dOCLCQ _dCMJ |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.I57 2019 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 100 | 1 |
_aChaffey, Dave, _d1963- _eauthor |
|
| 245 | 1 | 0 |
_aDigital marketing : _cDave Chaffey, Fiona Ellis-Chadwick _bstrategy, implementation and practice / |
| 246 | 1 | 4 | _aDigital marketing : strategy, implementation and practice |
| 250 | _aFifth edition | ||
| 264 | 1 |
_aHarlow, England ; _aNew York : _bPearson, _c2012 |
|
| 300 |
_a698 pages : _billustrations (colour) ; _c27 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 520 | 8 | _aNow in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals | |
| 650 | 0 | _aInternet marketing | |
| 700 | 1 |
_aEllis-Chadwick, Fiona, _eauthor |
|
| 730 | 0 | _aInternet marketing | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c4633 _d4633 |
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