| 000 | 01869 a2200265 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250326102520.0 | ||
| 020 | _a9781544316468 | ||
| 040 |
_bEng _cHITLIB _dHITLIB _erda |
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| 041 | _aEng | ||
| 100 | 1 |
_aPolonsky, Michael Jay _eAuthor |
|
| 245 | 1 | 0 |
_aDesigning and managing a research project : _ba business student's guide / _cMichael J. Polonsky and David S. Waller |
| 250 | _aFourth edition | ||
| 264 | 1 |
_aLos Angeles, CA : _bSAGE Publications, Inc, _c2019 |
|
| 300 | _a345 pages | ||
| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes index | ||
| 520 | _aDesigning and Managing a Research Project: A Business Student's Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on ‶High Performance Shoes" with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors' website at http://polonskywaller.com! | ||
| 650 | 0 | _aBusiness Research Methodology | |
| 650 | 0 | _aResearch | |
| 700 | 1 |
_aWaller, David S. _bAuthor |
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| 942 |
_2lcc _cBK |
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| 999 |
_c4514 _d4514 |
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