000 03928cam a2200469Ia 4500
003 OCoLC
005 20240924140728.0
020 _a9780080558264
_q(eISBN)
020 _a0080558267
_q(eISBN)
020 _z9780123735584
_q(alk. paper)
020 _z0123735580
020 _a1281763802
020 _a9780128180808
020 _a9780128180808
020 _a6611763805
040 _aOPELS
_beng
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041 _aEng
050 4 _aQA76.9 TOM
_bT95 2008eb
072 7 _aCOM
_x079000
_2bisacsh
100 1 _aTullis, Tom
_q(Thomas)
245 1 0 _aMeasuring the user experience :
_bcollecting, analyzing, and presenting usability metrics /
_cTom Tullis, Bill Albert
260 _aAmsterdam ;
_aBoston :
_bElsevier/Morgan Kaufmann,
_c©2008
300 _a1 online resource (xvii, 317 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aThe Morgan Kaufmann series in interactive technologies
504 _aIncludes bibliographical references and index
505 0 _aIntroduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends
506 _aAvailable to OhioLINK libraries
520 _aEffectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. . Presents criteria for selecting the most appropriate metric for every case. Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed
650 0 _aUser interfaces (Computer systems)
650 0 _aUser interfaces (Computer systems)
_xMeasurement
650 0 _aMeasurement
650 0 _aTechnology assessment
700 1 _aAlbert, Bill
_q(William)
710 2 _aOhio Library and Information Network
776 0 8 _iPrint version:
_aTullis, Tom (Thomas).
_tMeasuring the user experience.
_dAmsterdam ; Boston : Elsevier/Morgan Kaufmann, ©2008
_z9780123735584
_z0123735580
_w(DLC) 2007043050
_w(OCoLC)176861317
856 4 0 _zConnect to resource
_uhttps://learning.oreilly.com/library/view/~/9780123735584/?ar
942 _2lcc
_cBK
999 _c4379
_d4379