| 000 | 01008cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 12269601 | ||
| 003 | OSt | ||
| 005 | 20231201091523.0 | ||
| 008 | 010104s2002 njua b 001 0 eng | ||
| 010 | _a 2001016317 | ||
| 020 | _a9780138418267 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF1416 _b.K44 2002 |
| 082 | 0 | 0 |
_a658.8/48 _221 |
| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 |
_aGlobal marketing management: _cWarren J. Keegan and Bodo B. Schlegelmilch _ba European perspective / |
| 260 |
_aHarlow : _bPrentice Hall, _cc2001. |
||
| 300 |
_a610 pages : _billustrations ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
| 700 | 1 | _aSchlegelmilch, Bodo B. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c4254 _d4254 |
||