| 000 | 01224cam a2200325 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20231201085912.0 | ||
| 020 | _a9780273713913 (pbk.) | ||
| 020 | _a9780273713913 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dCDX _dDLC _bEng _erda |
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| 041 | _aEng | ||
| 050 | 0 | 0 |
_aHF1416 _b.U85 2009 |
| 100 | 1 | _aUsunier, Jean-Claude. | |
| 245 | 1 | 0 |
_aMarketing across cultures / _cJean-Claude Usunier, Julie Anne Lee. |
| 250 | _aFifth edition | ||
| 260 |
_aHarlow, Essex, England : _bPearson Education, _c2009. |
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| 300 |
_axvi, 479 pages : _billustrations ; _c25 cm. |
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| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing _xSocial aspects. |
|
| 650 | 0 |
_aInternational business enterprises _xSocial aspects. |
|
| 650 | 0 | _aIntercultural communication. | |
| 700 | 1 | _aLee, Julie Anne. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0827/2008038953.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c4251 _d4251 |
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