| 000 | 00789cam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20230712111520.0 | ||
| 020 | _a9780273695301 | ||
| 040 |
_aDLC _cDLC _dWSU _bEng _erda |
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| 041 | _aEng | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.M29 1996 |
| 100 | 1 | _aMalhotra, Naresh K | |
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra |
| 250 | _aSecond edition | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1996 |
||
| 300 |
_axxxiii, 890 pages : _billustrations ; _c26 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aMarketing research | |
| 650 | 0 |
_aMarketing research _xMethodology |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c3956 _d3956 |
||