| 000 | 01425cam a2200325 i 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20230712081040.0 | ||
| 020 |
_a9781138839410 _qhardcover _qalkaline paper |
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| 020 |
_a1138839418 _qhardcover _qalkaline paper |
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| 020 |
_a9781138839427 _qpaperback _qalkaline paper |
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| 020 |
_a1138839426 _qpaperback _qalkaline paper |
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| 020 |
_z9781317558019 _qelectronic book |
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| 040 |
_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dBDX _dOCLCF _dYDXCP _dCDX _dHEI |
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| 041 | _aEng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.B39 2016 |
| 100 | 1 |
_aBatey, Mark, _0https://id.loc.gov/authorities/names/n2007079080 _eauthor. |
|
| 245 | 1 | 0 |
_aBrand meaning : _bmeaning, myth and mystique in today's brands / _cMark Batey. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aNew York, NY : _bRoutledge, _c2016. |
|
| 300 |
_axiv, 214 pages ; _c23 cm |
||
| 336 |
_atext _2rdacontent _btxt |
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| 337 |
_aunmediated _2rdamedia _bn |
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| 338 |
_avolume _2rdacarrier _bnc |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aAbout brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story. | |
| 650 | 0 |
_aBranding (Marketing) _0https://id.loc.gov/authorities/subjects/sh2007006470 |
|
| 650 | 0 |
_aProduct management. _0https://id.loc.gov/authorities/subjects/sh85107203 |
|
| 942 |
_2lcc _cBK |
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| 999 |
_c3934 _d3934 |
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