000			04140nam a22003017a 4500
003			OSt
005			20220715073528.0
020			_a8129701987
040			_bEng _cHITLIB _dHITLIB _erda
041			_aEng
050			_aHD30.4 SAU
100	1		_aSaunders, M. N. K. _eauthor
245			_aResearch methods for business students / _cM N K Saunders; Philip Lewis; Adrian Thornhill
250			_aThird edition
264			_aHarlow, England _bPrentice Hall, _c2003.
300			_axviii, 504 pages : _billustrations
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
505			_a1. The nature of business and management research and structure of this book / Mark Saunders, Philip Lewis and Adrian Thornhill -- 2. Formulating and clarifying the research topic / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 2: Strategic issues in the UK brewing industry / Mike Blee, Mark Saunders, Philip Lewis and Adrian Thornhill -- 3. Critically reviewing the literature / Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins -- Case 3: The problems of valuing intellectual capital / Laura Spira, Mark Saunders, Philip Lewis and Adrian Thornhill -- 4. Deciding on the research approach and choosing a research strategy / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 4: Embedded quality at Zarlink Semiconductor / Mick Church, Mark Saunders, Philip Lewis and Adrian Thornhill -- 5. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 5: Getting in, getting on ...? Misreading issues related to access and ethics in a small-scale enterprise / Teresa Smallbone, Mark Saunders, Philip Lewis and Adrian Thornhill -- 6. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 6: Employment networking in the Hollywood film industry / Keith Randle, Nigel Culkin, Mark Saunders, Philip Lewis and Adrian Thornhill -- 7. Using secondary data / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 7: Research and development in the UK pharmaceutical industry in the 1960s / Judy Slinn, Mark Saunders, Philip Lewis and Adrian Thornhill -- 8. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 8: Customer satisfaction on a long-haul tour holiday / David Bowen, Mark Saunders, Philip Lewis and Adrian Thornhill -- 9. Collective primary data using semi-structured and in-depth interviews / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 9: Students' use of work-based learning in their studies / Jim Keane, Mark Saunders, Philip Lewis and Adrian Thornhill -- 10. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 10: Job satisfaction in an Australian organisation / Ian Firns, Tony Travaglione, Mark Saunders, Philip Lewis and Adrian Thornhill -- 11. Analysing quantitative data / Mark Saunders, Philip Lewis, Adrian Thornhill and Andrew Guppy -- Case 11: Marketing a golf course / Christine Williams, Mark Saunders, Philip Lewis and Adrian Thornhill -- 12. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 12: Paying for competence at Investco? -- 13. Writing and presenting your project report / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 13: Amina's story -- App. 1. Example research project titles -- App. 2. Systems of referencing -- App. 3. Calculating the minimum sample size -- App. 4. Random sampling numbers -- App. 5. Guidelines for non-discriminatory language.
520			_aUsing real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
650		0	_a Business _vResearch _x Methodology.
650		0	_aBusiness _vResearch _xData processing.
650		0	_aManagement _vResearch _xMethodology.
700	1		_aThornhill, Adrian _eauthor
700	1		_aLewis, Philip, _d1945- _eauthor
942			_2lcc _cBK
999			_c3123 _d3123