| 000 | 00865cam a2200241 i 4500 | ||
|---|---|---|---|
| 001 | 922697776 | ||
| 003 | OCoLC | ||
| 005 | 20210706090118.0 | ||
| 008 | 150928s2017 caua b 001 0 eng | ||
| 020 | _a9781506315386 (pbk. : alk. paper) | ||
| 020 | _a9781544370361 (pbk. : alk. paper) | ||
| 050 | _aHF5823 ALT | ||
| 100 |
_aAltstiel, Tom _eauthor |
||
| 245 | 1 | 0 |
_aAdvertising creative : _bstrategy, copy, and design / _cby Tom Altstiel, PKA Marketing, Jean Grow and Marquette University _h[textbook] |
| 250 | _aFourth edition / | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2017. |
|
| 300 |
_axxiv, 463 pages: _billustrations ; _c28 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising | |
| 700 | 1 |
_aGrow, Jean, _eauthor _q(Jean) |
|
| 700 | 1 |
_aJennings ,Marcel _eauthor _q(Marcel) |
|
| 942 |
_2lcc _cBK _eFifth edition / _h5823 _iALT _kHF |
||
| 999 |
_c1177 _d1177 |
||