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	1.	New Products Managent / by Merle Crawford and Anthony Di Benedetto [textbook] by Crawford, C. Merle (Charles Merle), 1924- [author] Di Benedetto, Anthony [author] Edition: Tenth edition / Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Mambo Press, 2008 Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415.153 CRA. Place hold Add to cart (remove)
	2.	Proactive risk management : controlling uncertainty in product development / Preston G. Smith and Guy M. Merritt [textbook] by Smith, Preston G, 1941- [author] Merritt, Guy M [author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Productivity Press, 2002 Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415.153 SMI. Place hold Add to cart (remove)
	3.	Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad. by Rafinejad, Dariush, 1943- Material type: Text Language: Eng Publication details: Ft. Lauderdale, FL : J. Ross Pub., c2007 Online resources: Click here to access online Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415.15 FRA. Place hold Add to cart (remove)
	4.	Brand meaning : meaning, myth and mystique in today's brands / Mark Batey. by Batey, Mark [author.] Edition: Second edition. Material type: Text Language: Eng Publisher: New York, NY : Routledge, 2016 Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5441.1255 BAT. Place hold Add to cart (remove)