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Entrepreneurship and small business management / Steve Mariotti, Caroline Glackin

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2012]Copyright date: ©2012Description: xxxiii, 702 pages : illustrations (chiefly color), color maps ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780135030318
  • 0135030315
  • 9780132372961
  • 0132372967
Other title:
  • Entrepreneurship and small business management
Subject(s): DDC classification:
  • 658.02/2 22
LOC classification:
  • HD62.7 .M3768 2012
Contents:
Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study : FastSigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study : Nicole Miller Company -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study : Ken Done Studios -- Unit 4 Show me the money : finding, securing, and managing it -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study : Bridgecreek Development -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: Mo's Chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand -- Unit 6 Case study: Avocent
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Date due Barcode
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HD62.7 MAR (Browse shelf(Opens below)) 1 Available BK002220

Includes bibliographical references and index

Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study : FastSigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study : Nicole Miller Company -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study : Ken Done Studios -- Unit 4 Show me the money : finding, securing, and managing it -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study : Bridgecreek Development -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: Mo's Chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand -- Unit 6 Case study: Avocent

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