Futrell, Charles. ABC's of relationship selling through service / [textbook] by Charles M. Futrell. - Eighth edition / - xxii, 548 pages : illustrations ; 26 cm. - The McGraw-Hill/Irwin series in marketing ; . Includes bibliographical references and index. ISBN: 9780072930221 Subjects--Topical Terms: Selling LC Class. No.: HF5438.25 / FUT