Jefkins, Frank <br/><br/>
A first course in marketing /  [textbook] 
by Frank Jefkins 
 - London :  DP Publications ,  1989. 
 - 186 pages : 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1870941284 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / JEF