TY  - BOOK
AU  - Cheverton,Peter
TI  - Key marketing skills: strategies, tools, and techniques for marketing success 
SN  - 0749442980
AV  - HF5415 CHE
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Marketing
KW  - Strategic planning
N1  - Includes index
ER  -