TY  - BOOK
AU  - Blythe,Jim
TI  - Principles & practice of marketing
SN  - 9781446274002 (pbk.)
AV  - HF5415 BLY
PY  - 2014///
CY  - Los Angeles
PB  - Sage
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -