Blythe, Jim. <br/><br/>
Principles & practice of marketing /  [textbook] 
 Principles and practice of marketing 
Jim Blythe. 
 - Third edition / 
 - xxvii, 772 pages :  color illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781446274002 (pbk.) 9781446273999 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / BLY