TY  - BOOK
AU  - Baker, Michael J.
AU  - Baker,Michael J.
TI  - The marketing book
T2  - The marketing series
SN  - 0750641142
AV  - HF5415 MAR
PY  - 1999///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - "Published in association with the Chartered Institute of Marketing."; Includes bibliographical references and index
ER  -