TY  - BOOK
AU  - Brennan,Ross
AU  - Canning,Louise
AU  - McDowell,Raymond
TI  - Business-to-business marketing
SN  - 9781446273739 (pbk.)
AV  - HF5415 BRE
PY  - 2014///
CY  - Los Angeles
PB  - SAGE
KW  - Industrial marketing
KW  - Case studies
KW  - Business-to-Business-Marketing
KW  - Marketing
N1  - Previous edition: 2011; Includes bibliographical references (pages 355-373) and index
ER  -