E-business & e-commerce management : strategy, implementation and practice /
E-business and e-commerce management
Dave Chaffey
- Fifth edition /
- Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011
- xxxi, 733 pages : illustrations (color) ; 27 cm.
Includes bibliographical references and index.
9780273752011 9789332511170 0273752014
Electronic commerce. Business enterprises--Computer networks.