TY - BOOK AU - Moore,Geoffrey A. TI - Crossing the chasm: marketing and selling disruptive products to mainstream customers SN - 9780062292988 AV - HF5439.H54 MOO PY - 2014/// CY - New York, NY PB - Harper Business, an imprint of HarperCollins Publishers KW - Selling KW - High technology KW - Marketing KW - Technological innovations N1 - Includes index ER -