TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P
AU  - Ortinau,David J
TI  - Marketing research: within a changing information environment 
SN  - 0072467576 (alk. paper)
AV  - HF5415.2 HAI
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing research
N1  - Includes glossary, bibliography and index
ER  -