TY  - BOOK
AU  - Capon,Noel
AU  - Hulbert,James M.
TI  - Managing marketing in the 21st century: developing and implementing the market strategy 
SN  - 9780983330042
AV  - HF5415.55 CAP
PY  - 2007///
CY  - Bronxville, N.Y.
PB  - Wessex Inc.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -