Capon, Noel. <br/><br/>
Managing marketing in the 21st century :  developing and implementing the market strategy /  [textbook] 
by Noel Capon  
 - Third edition / 
 - Bronxville, N.Y. :  Wessex Inc.,  2007. 
 - xxxvii, (various pagings) :  illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780983330042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.55  / CAP