TY - BOOK AU - Percy,Larry AU - Elliott,Richard TI - Strategic advertising management SN - 0199274894 AV - HF5438.5 PER PY - 2001/// CY - Oxford, New York, N.Y. PB - Oxford University Press KW - Sales promotion KW - Advertising KW - Management KW - Strategic planning KW - Communication in marketing N1 - Includes bibliographical references and index ER -