Percy, Larry <br/><br/>
Strategic advertising management /  [textbook] 
by Larry Percy and Richard Elliott 
 - Second edition / 
 - Oxford ;  New York, N.Y. :  Oxford University Press,  2001. 
 - xviii, 335 pages :  illustrations (some color) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0199274894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Advertising--Management<br/>Strategic planning<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5438.5  / PER