TY  - BOOK
AU  - Capon,Noel
TI  - The marketing mavens
SN  - 9780307354099
AV  - HF5415.55 CAP
PY  - 2007///
CY  - New York
PB  - Crown Business
KW  - Relationship marketing
KW  - Customer relations
KW  - Marketing
KW  - Management
N1  - Includes bibliographic references and index
ER  -