Capon, Noel. <br/><br/>
The marketing mavens /  [textbook] 
by Noel Capon. 
 - New York :  Crown Business,  2007. 
 - x, 307 pages ;  25 cm 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>9780307354099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / CAP