Stern, Louis W., 1935-

Marketing channels / [textbook] by Louis W. Stern and Adel I. El-Ansary - Fourth edition / - Englewood Cliffs, NJ : Prentice Hall, 1992. - xvi, 621 pages : illustrations ; 25 cm - The Prentice-Hall series in marketing .

Includes bibliographical references and indexes.

9780135546017 013554601X (pbk) :


Marketing channels

Business Marketing

HF5415.129 / STE HF5415.129 / .S75 1992