TY  - BOOK
AU  - Lilien,Gary L.
AU  - Rangaswamy,Arvind
TI  - Marketing engineering: computer-assisted marketing analysis and planning 
SN  - 9788129700056
AV  - HF5415.125 LIL
PY  - 1998///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Marketing
KW  - Data processing
KW  - Decision making
KW  - Mathematical models
N1  - Includes bibliographical references (pages 323-337) and index
ER  -