Lilien, Gary L., 1946-

Marketing engineering : computer-assisted marketing analysis and planning / [textbook] by Gary L. Lilien, Arvind Rangaswamy - xvii, 350 pages : illustrations ; 26 cm

Includes bibliographical references (pages 323-337) and index.

9788129700056


Marketing--Data processing
Marketing--Decision making--Mathematical models
Marketing--Decision making--Data processing

HF5415.125 / LIL