Lilien, Gary L., 1946- Marketing engineering : computer-assisted marketing analysis and planning / [textbook] by Gary L. Lilien, Arvind Rangaswamy - xvii, 350 pages : illustrations ; 26 cm Includes bibliographical references (pages 323-337) and index. ISBN: 9788129700056 Subjects--Topical Terms: Marketing--Data processingMarketing--Decision making--Mathematical modelsMarketing--Decision making--Data processing LC Class. No.: HF5415.125 / LIL