TY  - BOOK
AU  - Cateora,Philip R.
AU  - Ghauri,Pervez N.
TI  - International marketing
SN  - 9780256236545
AV  - HF1416 CAT
PY  - 1999///
CY  - London
PB  - McGraw-Hill
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and indexes
ER  -