TY  - BOOK
AU  - Philip Kotler
AU  - Kevin Lane Keller
TI  - Marketing Management
SN  - 9780273753360
AV  - HF5415.3  KOT
PY  - 2003///
CY  - London
PB  - Pearson Education
KW  - Marketing
KW  - Management
N1  - Includes bibliography and index
ER  -