TY  - BOOK
AU  - Crawford,C.Merle
AU  - Di Benedetto,Anthony
TI  - New Products Managent
SN  - 9780071289238
AV  - HF5415.153 CRA
PY  - 2008///
CY  - New York
PB  - Mambo Press
KW  - Marketing
KW  - Management
KW  - Product management
N1  - Includes appendix and index
ER  -