Crawford, C. Merle  1924- <br/><br/>
New Products Managent /  [textbook] 
by  Merle Crawford and Anthony Di Benedetto 
 - Tenth edition / 
 - New York:  Mambo Press,  2008. 
 - xvi, 559pages:  illustrations;  21 cm. 
<br/><br/>Includes appendix and index. 
<br/><br/><label>ISBN: </label>9780071289238 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Product management
<br/><br/><label>LC Class. No.: </label>HF5415.153  / CRA