TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Kotler, Philip
AU  - Koshy, Abraham
AU  - Jha, Mithileshwar
TI  - Marketing management : : a South African perspective 
SN  - 9788131716830
AV  - HF5415.13 MAR
PY  - 2009///
CY  - New Delhi
PB  - Prentice Hall, 
KW  - Marketing
KW  - Management
KW  - South Africa
N1  - Includes index
ER  -