Zangwill, Willard I. <br/><br/>
Lightning strategies for innovation :  how the world's best firms create new products /  [textbook] 
by Willard I. Zangwill. 
 - New York :  Toronto :  New York :  Lexington Books ;  Maxwell Macmillan Canada ;  Maxwell Macmillan International,  1993. 
 - xx, 359 pages :  illustrations;  25 cm. 
<br/><br/>Includes bibliographical references (p. [331]-340) and index. 
<br/><br/><label>ISBN: </label>002935675X : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Technological innovations<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.153  / ZAN