TY - BOOK AU - Cateora,Philip R. AU - Graham,John L. TI - International marketing T2 - McGraw-Hill/Irwin Series in Marketing SN - 0072833718 AV - HF1416 CAT PY - 2005/// CY - Boston PB - McGraw-Hill/Irwin KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and indexes ER -