TY - BOOK AU - Ellwood,Iain TI - Marketing for growth: the role of marketers in driving revenues and profits T2 - The Economist SN - 9781846689055 AV - HF5415 ELL PY - 2014/// CY - New York PB - Public Affairs KW - Marketing KW - Profit N1 - At head of title : Economist; Includes bibliographical references and index ER -