Berry, Michael J. A. <br/><br/>
Mastering data mining :  the art and science of customer relationship management /  [textbook] 
by Michael J. A. Berry and Gordon Linoff 
 - xviii, 494 pages :  illustrations ;  24 cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0471331236 9788126518258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing<br/>Data mining<br/>Business enterprises--Computer networks--Management
<br/><br/><label>LC Class. No.: </label>HF5415.125  / BER