TY  - BOOK
AU  - Pitt,Leyland F.
AU  - Bromfield,Derek
ED  - Institute of Marketing Management.
TI  - The marketing decision maker from MKIS to MDSS
SN  - 0702130427
AV  - HF5415.125 PIT
PY  - 1994///
CY  - Kenwyn
PB  - Juta
KW  - Marketing
KW  - Data processing
N1  - Includes bibliographical references
ER  -